FIRST ASSIGNMENT

What we need to do is:

• Go to any shopping complex and take a look at their information counter or kiosk.
• Take pictures of both counters.
• 36 degree pictures means in all directions (angle), from left to right.
• Talk about the design, the facilities, and logo for the shopping complex.

That's what we've been asking to do:

And the result is, I decided to choose Lot 10. There's no special reason why am I chose this shopping complex.

The Lot 10 building

Picture 1.0

Picture 1.0 is the building of Lot 10 shopping complex which is situated within central Kuala Lumpur's new shopping complex and entertainment district. More information about Lot 10 can be found on this website Lot 10 Shopping Centre or just wiki it.

As you can see in the picture 1.0, Lot 10 has no specific logo for it's shopping complex. It only use those alphabets to create its own brand logo. Sometimes simple typeface makes a good logo and people can easily remember it. There are some examples for famous typeface logo we can seen anywhere such as Coca Cola, Nestle and etc. Those brands have their own typeface style and each one of it is unique where people can easily recognised it.

The logo

Picture 1.1

Logo:

Picture 1.1 is obviously the logo for Lot 10 Shopping Complex as you can see it made of alphabets. I think the Lot 10 logo has nothing to do with the company (shopping complex) same goes with the name "Lot 10". I think it is just something to represent the building itself. For my opinion, Lot 10 has a good and simple typeface logo although I think it has nothing exactly to do with the structure of the building or any shops inside it. The logo is just acts as the signature for the shopping complex so that people may easily remember and recognised it whenever they go to the shopping complex again. But then, I think it is a brilliant idea for the creator by choosing red colour for the logo as the building is green and it makes a good combination where it will gives a cons look for the building. As what I have learnt in secondary school, cons in any design is really important because it gives focus and attract attention.

Information Counter

Picture 1.2

Picture 1.3

Picture 1.4

Picture 1.5

Picture 1.6

Picture 1.7

Picture 1.8

Design:

All those pictures above (picture 1.2 until picture 1.8) are the 360 degree pictures for the information counter taken in 7 different angles at Lot 10 Shopping Complex. As you can see, the counter is in circle shape and made of metal (I guess). It has a simple design but I think an information counter does not really have to be too fancy as long as it can be seen from a distance and give a good service, that's better.

Facilities:

The facilities provided by the information counter are:

• Flyers and brochures: You can see there's lot of  flyers and brochures placed on top of the counter. (Picture 1.7 and Picture 1.8)

• Customer service: There's a customer service in the information counter whom you can ask for any direction to shops in the shopping complex in case if you are lost. (Picture 1.4)

• Wheelchair service: In Lot 10 they also provide wheelchair service for those disable customers whom might need help. You can see that wheelchair in Picture 1.6 clearly.

I think there's lot more services that being provided by the Lot 10 information counter but what I have been stated above are those that I seen through that day when I gone to snap the counter's pictures.